Case studies: the numbers, and how we got them
David came to us with word of mouth and not much else. Between May and October 2026, Google sent him 178 calls.
The short version
Independent Joinery in Liverpool, which used to rely on word of mouth, got 178 calls from Google between May and October 2026, with no paid ads. It reached the top three for every key search term within 90 days of starting with us. MC Drainage Solutions in Irlam started with no website and no Google listing. In under three days it had a live site, a Google Business Profile that matches it, and every enquiry going straight to the owner, ready to take calls.
Keep reading for the full numbers, the dates, and how we got them.
Independent Joinery: 178 calls from Google, May to October 2026
A joiner in Liverpool, working from word of mouth, with no website and too few reviews to win the tap.
- 5,319Google Business Profile views
- 1,260searches that showed his profile
- 178calls made from his Google Business Profile
Independent Joinery, Liverpool. Google Business Profile, May to October 2026 (October to date, read 21 October 2026). Organic, with no paid advertising at any point.
Where this joiner started
Busy, and still invisible. His words:
"I'm busy, but people still say they can't find me online. I get work from word of mouth but want better Google presence and to stop relying on social or Checkatrade."
No website at all. Competitors above him for the searches his customers use. No lead tracking, so enquiries died in a phone. No system for getting reviews.
What we did
- Built a site that ranks and turns a tap into a call.
- Targeted the words his customers type, which were already in his Google data.
- Rebuilt the Google Business Profile: categories, photos, services, posts.
- Installed lead tracking and automatic review collection.
- Connected enquiries to follow-up, so nothing waited overnight.
And it was not a one-off
The year before told the same story. Between February and July 2025 the same profile booked 127 calls. Two separate six-month windows, a year apart, both over 125 calls, both organic.
On the website side: 508 clicks from 24.7K impressions in the twelve months to June 2025, average position 19.5, monthly clicks from 5 to over 70. No ad spend at any point.
What people searched to find him
The searches that brought him work were his trade and his city.
| Search term | Times it showed his profile |
|---|---|
| joiners liverpool | 414 |
| independent | 311 |
| joiner liverpool | 252 |
| joinery liverpool | 121 |
| bespoke joinery liverpool | 35 |
76% of the people who found him were searching on a phone. They were standing in a room that needed a job doing, and they picked from what Google put in front of them. Why that decides the job.
How fast it moved, and how far it reached
- Top 3 for every key search term inside 90 days
- Visibility doubled in the first 30 days
- Coverage across roughly 25 square miles of Liverpool
- No ads, at any point
A grid scan asks Google the same question from 81 points across the city. In February 2025 he was top three at all 81, average position 1.28. That is what 25 square miles means: eighty-one rankings, not one.
Showing up when people ask AI
Checked 30 September 2026, logged out. We asked ChatGPT for a joiner in Liverpool five different ways. ChatGPT named Independent Joinery in all five answers, and listed the business first in four. Google's AI Overview listed Independent Joinery among three "Top-Rated Joiners in Liverpool" when we asked "Can you recommend a good joiner in Liverpool?". In Google's map results the business was in the top three for all four joiner and carpenter searches we tried. It did not come up in Google's AI Mode or Perplexity that day. AI answers change from person to person and day to day, so this is what showed up that afternoon, not a ranking.
MC Drainage Solutions: from invisible to live and ready for work in under 3 days
A drainage firm in Irlam, Manchester. A website we built rather than a set of results, because it went live in September 2026.
- Six pages: home, services, areas we cover, about, contact and a privacy notice
- An enquiry form on three of them, landing straight in the owner's CRM rather than an inbox nobody reads
- A Google Business Profile set up and matched to the site, so the name, address and phone agree everywhere
- Search Console and analytics connected, so the next six months are measurable
See it for yourself at mcdrainagesolutions.co.uk.
What clients say
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Before working with Scott, I was struggling with Checkatrade to attract serious customers. After using Scott's Google Maps services, I'm now able to select clients I want to work with, and I have plenty of projects to consider. I highly recommend his services.
David, Independent Joinerydigitalmedialaunch.com
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Before working with him, we struggled to attract the right clients, despite our best efforts on various platforms. With Scott's support on our website and Google Maps listing, we now enjoy a steady stream of high-quality enquiries, allowing us to choose projects that align with our vision. His reliability and adaptability made the process straightforward and effective.
Pouya, Proview Bathroomsdigitalmedialaunch.com
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Scotts the man, He has helped me and a lot of my friends get quality marketing, I always recommend him!
Hasan OnukTrustpilot, 6 September 2025
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Scott has been fantastic for our dog-walking business. Attracting consistent clients was challenging, and we often relied solely on word of mouth. Since Scott revamped our website and optimised our Google Maps listing, we've seen a steady increase in enquiries from local dog owners, helping us build a loyal client base.
Susan, Dog Days Walk and Washdigitalmedialaunch.com
Want numbers like these?
Send your name, trade and town. We check your Google Business Profile against the trades above you first, then call with what we found. FREE.
Common questions
Are these real results?
Yes. Every figure comes from the client's own Google Business Profile or Google Search Console, for the dates stated on the page.
How long did it take?
Independent Joinery reached the top three for every key search term within 90 days of starting with us. Between May and October 2026, its Google Business Profile brought in 178 calls.
Will I get the same results?
Nobody honest can promise that. Every trade and town is different, which is why we look at yours first and tell you what is realistic.
Want to see where you stand?
We will pull up your Google presence next to the trades ranking above you, and show you the exact fixes. FREE. Worst case you walk away with a to-do list that wins you more work.
Book a call and see your own Google data!
Published September 2026 by Scott Kemp, Digital Media Launch. Figures are taken from each business's own Google Business Profile and Google Search Console, for the periods stated.